The weather seems to be a reoccurring theme in everyone’s conversations right now. I just keep waiting for a break in the snow and cold. Just a few days ago, I got that break in the weather. After I was finished feeding the cattle, I was enjoying some sunshine and my mind started to wonder. Being the fifth generation on my family’s farm, I was wondering how did the old timers survive these kind of harsh conditions?
As I sat there, looking at the piece of land my great grandfather spent his entire life on, I was thinking of all the changes that have taken place since he was my age. Things like buying his first tractor, rural electricity, and milking the cows by hand each morning. He lived to be an old man, and since he lived a quarter mile up the road from my parents place, I knew him well. I was eighteen when he passed. I remember his stories almost word for word.
Then I came back to the here and now. I started to reflect on the challenges that are facing me. While most are just the normal struggles of life, one stood out to me as totally uncalled for. I live in an age where media biased is accepted. I’ll quickly recap, what I am referring to. In 2009 there was a terrible article in “Time” magazine and the movie “Food Inc.”
I felt so flabbergasted when each of these were released. I was wondering why somebody that had never met me would spread lies about what I do. Where did these lies about food production originate from and for what purpose? I’ll probably never know.
I once heard somewhere that the word fear is an acronym. It stands for False Evidence Appearing Real. I guess that is about how I would sum the “Time” article and “Food Inc” movie. I have been one to ask lots of questions. So I pondered, why didn’t the outlets mention the Beef Quality Assurance program that so many ranchers participate in? Why didn’t it mention how the beef industry spends millions of dollars of its own money on things like food safety, research and testing? Why didn’t they point out how farmers and ranchers, like me, are good stewards of the land, and how our goal is to improve it for the next generation? All I could do was shrug my shoulders and offer myself this simple answer to my own questions. The truth about what I do wouldn’t fit the FEAR theme.
As I stood there looking off at the horizon, to where my great grandfather’s house once stood, I came to a realization. His dad had the same goal I do. To produce safe, wholesome, delicious food for the people around us. At that point I had to grin and shrug my shoulders again. Some things haven’t changed that much after all.
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