I was able to ask YPC Chair Dustin Dean a few questions about YPC. His answers are below.

1. What are your goals for the organization over the next few years?
The number one goal in my mind is simply membership and awareness. I think the core goal for the YPC is to help create more membership for the NCBA by creating an avenue for the voices, experience, and opinions of the younger generation involved in the beef industry. Specifically I hope we can actually show the average age of NCBA members decreasing since the creation of the YPC and also utilize the energetic nature of the younger generation to promote the beef industry’s message. Everyone in this organization has great ideas that need to be heard and considered. I’m just thankful that the YPC has been created to help make that happen.
2. Why is it important for cattle producers to be involved with NCBA and Young Producer’s Council?
I don’t think it has to be limited to just cattle producers. Every year the industry becomes more dynamic and more jobs are created that are not necessarily on the ranch. My family ranches and maybe someday I’ll get to come back and help run things. Just not right now. With the industry becoming more dynamic and advanced, other skill sets can be utilized. From DNA and Sexed Semen to Nutrition and Global Marketing, the industry is moving fast.
The great thing about NCBA and the YPC is they help create an avenue for these people to not only better themselves, but help get the message to the American people that we have the safest and highest quality beef system in the world. The YPC is already getting to the national media to prove this. Through TV and print interviews and other things like facebook and twitter, the message grows stronger every day. It’s evident that the YPC and Cari Rincker’s Media Relations committee is leading the charge in that effort. More...
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