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Why are you obsessed with beef?
 

Posted on February 18, 2011 08:13 by Lauren Chase

I keep getting asked: Why are you obsessed with beef? It’s time to tell my story of how I came from knowing nothing about agriculture to being a passionate advocate.

The world’s most productive land for corn is where I call home: Iowa, and I am the product of a long line of farmers of that land. However, my grandpa, the last relative I had working the fields, sold his farm when I was little.

I can remember thinking it was a blast to go to Grandpa’s place and jump around in the hay barn, but as I grew older, in the state’s second largest city, those memories faded; along with any excitement for farming.

In high school, I played basketball and our team was fortunate enough to go to state championship games. In our division, there was a high school that sat just outside of city limits. Naturally, when they made it to the championships also, our fans intimated them by dressing up as farmers and waiving around cutout cardboard ears of corn.

And off I went to college at the University of Iowa.

I had always been interested in natural science, cultures, and meeting new people so I chose to double major in journalism and anthropology.  I dappled in local news, but something always felt missing; maybe a broader view or lack of travel during work.

The summer of 2010 changed everything.

Combing anthropology and journalism, I took an internship at the Montana Stockgrowers Association (MSGA) in Helena, Montana as the multimedia communications intern.

Before I went there, I couldn’t even picture what a ranch was, but I thought it would be a great way to learn about that portion of America.

During my internship, I traveled all over the most beautiful country I had ever seen and interviewed ranchers on camera. Every few weeks, I made videos with these interviews for MSGA's social media websites.

Stockgrower members welcomed me into their homes and patiently taught me about day-to-day operations. But I learned so much more than that.

I learned that ranching is a powerful connection with nature; it is tangible feeling of warmth and comfort for family and neighbors; it is having the knowledge of chemistry, economics, biology, political science, and so much more; it stems from the greatest work ethic I have ever been around, an overwhelming care for their animals and without these ranchers, the world would not eat.

The summer ended too quickly and I returned to college. I graduated in December and in February, returned to MSGA as a full-time employee. 

I am now the multimedia specialist and will once again, travel to our member ranches, documenting their lives to help promote the beef industry. 

I think it's time the world realizes how much cattlemen and cattlewomen care about their animals, love what they do, and work tirelessly to provide safe, healthy food for everyone. 

**Look for future blog posts about my experiences on Montana ranches.**
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There's a new sheriff in town...
 

Posted on February 15, 2011 20:52 by Lauren Chase

You’ll be seeing some new faces in the management of the YPC Cattle Call. Cari Rincker is proud to hand over the reins to new head editor, Lauren Chase, and co-editors Jesse Bussard, Danielle Schubert, and Meghan Wooldridge. We thank Cari for all her work in helping to start the YPC Cattle Call and nurturing it over the past few years. Our goal as the new editorial staff for the Cattle Call is to tell the story of our members, the young producers, which are the future of the cattle industry. Jesse Bussard will also be taking over as the new YPC Public Relations Task Force Chair.

Lauren is the Multimedia Specialist for the Montana Stockgrowers Association and resides in Helena, MT. Her job is traveling to member ranches to take photos and conduct video interviews for use on MSGA’s social media sites. She will also be producing a series of photo books featuring Montanan ranchers. Lauren graduated from the University of Iowa with two majors: Journalism and Mass Communication and Anthropology. To stay up on the latest beef news news, check out her list of "agvocates" on Twitter and also, follow her multimedia work on MSGA's Facebook page

Jesse Bussard is pursuing her M.S. and Ph.D. in Plant and Soil Science, focusing on forages and livestock grazing systems, at the University of Kentucky in Lexington. She is also an Animal Science graduate of Penn State University and a native of Pennsylvania. You can find out more about Jesse on her blog, Pearl Snaps’ Ponderings

Danielle Schubert is a junior at South Dakota State University where she is working toward a degree in both Animal Science and Ag Business.  She grew up on a commercial cow/calf operation in central Minnesota and is passionate about being an advocate for agriculture.

Meghan Wooldridge graduated from Colorado State with a degree in Animal Science. She currently works for AgInfoLink in Verified Services.

We are currently looking for new submissions from Young Producer Council members on topics that are in keeping with your daily lives in the cattle industry. Photos, videos, opinion articles - you name it, we want it! This is a great way to tell your story to the world and having the young producers, the future of the industry, talk about it from their perspective is the goal. We will be changing the blog from its current platform to Wordpress soon which will make for easier submissions. We will let you know when that change occurs. As for now, tell us your story! Thank you for your continued dedication to the beef industry. If you know of anyone else who might be interested in this blog, please pass the word along.

Please email one of us to let us know if you are interested in submitting content to the blog. Even if you can only submit one photo or article per month, that would still be great! Our contact information can be found below.

Head Editor: Lauren Chase (Lauren.chase4@gmail.com)

 Public Relations Task Force Chair & Co-editor: Jesse Bussard (Jrb5218@gmail.com)

Co-Editor: Danielle Schubert (dlschubert@jacks.sdstate.edu)

Co-Editor: Meghan Wooldridge (Meghan.wooldridge@aginfolink.com)

Again, thank you and til next time, Happy Trails!

~ The YPC Cattle Call Editorial Staff

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As I said in this blog, I am the Public Relations Chair for the National Cattlemen's Beef Association ("NCBA") Young Producers' Council ("YPC").  Last month we had a conference call with folks interested in being on the committee.  I wanted to update those of you who were not able to make the call but are interested in digging in and getting your hands dirty.

The YPC Public Relations Task Force will be divided into nine (yes, NINE) different subcommittees:

1Local Media Subcommittee:  I am particularly excited about this subcommittee for 2010.  Lead by Chair Travis Reid (Pennslyvania), this subcommittee will manage YPC media contacts throughout the country and help put young producers in contact with their local radio stations, newspapers, television news stations and magazines.  YPC media contacts are strongly encouraged to participate in the Masters of Beef Advocacy ("MBA") program.  I am an alum of the MBA program and I wrote a blog on my experience here.    

2.  National Media Subcommittee:  Lead by Holly Foster (California) and RaeMarie Gordon (Colorado), this subcommittee will focus media energies towards national media.  Not only will this subcommittee draft press releases but it will identify YPC members with superior communication skills and/or expertise for articles and interviews.   

3.  Media and Policy Training SubcommitteThis is an exciting new subcommitte for the PR Task Force.  This Committee will help encourage YPC members to complete the MBA program.  Additionally, this subcommittee will work with NCBA to prepare an additional level of policy training for YPC members. More...


Take 15 Minutes To Complete A Survey For NCBA
 

Posted on February 4, 2010 11:36 by crincker

In order for the National Cattlemen’s Beef Association to continue our efforts to provide the best education opportunities possible for our members and better prepare current and future volunteer leaders for the beef industry, we are asking for your input through an online questionnaire.

This survey will help determine the leadership education needs of those involved in the cattle industry and provide valuable information to NCBA and the beef industry.

The questionnaire will only take approximately 15 minutes and will be available until February 7th. Your answers are anonymous and confidential. You can click this link or use this web address to access the survey:

www.surveymonkey.com/s/NCBA

Thank you in advance for your time and participation. Your response is important to our industry and greatly appreciated!

Crystal Mathews
Ph.D. Candidate, University of Florida

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There's Power In Numbers
 

Posted on January 29, 2010 15:09 by Andy Vance

I just left the NCBA Membership Committee meeting at the annual convention in San Antonio, where members discussed the report of the Governance Task Force, a critical issue and opportunity before members this year.  Perhaps as important, the members of the committee discussed a proposal to adjust NCBA dues this year.  Reflecting the concerns about challenges facing agriculture in general, and cattlemen in specific, the proposal is driven by the need for NCBA to "maintain and enhance expertise and services in Washington, D.C."

The basics of the proposal revolve around an increase in the base dues for membership.  For example, as a producer who owns fewer than 100 head, I pay $50 to enjoy in the numerous benefits afforded NCBA members.  Under the current proposal, my dues would become $100, or roughly $8.33 per month.  To quote my conversation earlier with NCBA President Gary Voogt, that's roughly equivalent to one tank of diesel in your F-350, or four bags of mineral supplement.  "You wouldn't do without either of those," Gary told me, "so why would you do without your NCBA membership?"

 

In terms of percentage increase, the dues tier in which I fall appears to be the most affected.  Other dues brackets increase anywhere from $100-$180 per year, according to how many head a member owns.  As Voogt, and members of the committee pointed out, membership in NCBA provides tremendous representation in Washington, DC, and with regulation and legislation adding cost to our bottom line and threatening to put farm and ranch families out of business, More...


Hundreds of Ohio Cattlemen's Association members gathered in Columbus over the weekend to discuss issues and opportunities in the industry, to debate policy guiding the organization, and to recognize outstanding beef producers for their achievements.  Like most, if not all, NCBA affiliates, OCA will send a delegation to San Antonio this week for the Cattle Industry Annual Convention.
Ohio Poultry Association and Ohioans for Livestock Care Steering Committee Member talked with members about the campaign, and outlined key strategies for further strengthening the relationship between farmers and consumers.

With Ohio farmers' focus in 2009 on passage of state Issue 2, to create the Ohio Livestock Care Standards Board, OCA leaders began their annual meeting with a symposium on what was learned from the Issue 2 campaign, and what preparations were underway for a presumed HSUS-funded ballot initiative in the future.  Jim Chakeres, Executive Director of the

I spoke with Jim Chakeres about the Issue 2 campaign, and about House Bill 414, otherwise known as the implementation language for Issue 2.  You can read more about HB 414 here.  The current discussion over the Board's implementation centers primarily on the issue of funding the Board's operations and

enforcement activities.  The proposal in HB 414 is to increase the rate assessed on each ton of commercially produced feed by the Ohio Department of Agriculture as a commercial feed "inspection fee."

Held the week of the Cattle Industry Annual Convention in San Antonio, Texas, the OCA meeting typically features a keynote address from a National Cattlemen's Beef Association officer.  This year's meeting featured NCBA Vice President Bill Donald, a rancher from Montana.  Donald discussed the differences between ranching in Montana and farming in Ohio, but focused most importantly on the need for the members' shared efforts through NCBA.  Donald about the report of the NCBA Governance Task Force, to be presented at this week's Convention.  The Task Force report would streamline NCBA's Board of Directors considerably, creating what Donald called a more effective, more nimble organization.  Listen to Part 1 of the Interview , and listen to Part 2 of the Interview here.

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