Sign in

Call to Action

Recent Comments


Author List


Category List


Blogroll


Search


Lesson to be learned for US Beef Industry
 

Posted on February 24, 2011 19:24 by Jesse Bussard

 

We’ve all heard of the “turn the other cheek” philosophy, but there comes a time when this method isn’t always the best course of action.  I believe a lesson for the beef industry can be learned from the current situation in the United Kingdom.  Recently reports leaked to the press that UK government advisors were to release a report stating that eating less red meat and processed meat lowers the risk of developing cancer.  This report suggests that consumption of red meat has been linked to higher risks of tumors and cancer in research studies.  The part they forgot to mention is that most of these studies have proved inconclusive in their findings and cannot justifiably say that there is a true correlation between consuming red meat and increased risk of cancer.  Nutritionists from the British Nutrition Foundation have responded to this government report stating that “moderate red meat consumption has positive benefits” and “consumption of moderate amounts of meat makes a significant positive contribution to both micronutrient and macronutrient intakes, without risking any negative health effects.”

Beef and Lamb New Zealand, a large supplier of lamb to the UK, released a statement saying that they will take a relaxed approach to the UK government claims.  Because their market for the UK is mainly a lamb market, which is one of the most expensive of mainstream red meats in the UK, it is considered more of a special occasion product.  They feel that this sets lamb apart from beef making it less likely to be affected by the government report’s claims.

The UK’s leading beef producer organization, the National Beef Association released a response:

The National Beef Association urges the Coalition Government not to rush to judgment on the place of red meat in the diet if it is presented with yet another, hesitant and confused report, linking meat with a cancer.

Its plea comes after yesterday’s media leaks claiming that government was poised to warn the British people that a more cautious approach to the weight of both fresh red meat, and processed meat, in their diet must be taken – otherwise they faced an increased risk of bowel cancer.

“The red meat industry, which embraces farmers, processors, and retailers, will despair if it becomes the target of yet another in a long line of alarmist reports – which later undergo deep reconsideration, and substantial modification, after initial conclusions of been found to be too simplistic,” explained the NBA’s director, Kim Haywood.

The Association fears that another, unnecessary, embarrassment to both government, and the specialists on its Scientific Advisory Committee on Nutrition, is inevitable unless the expected public statement on cancer and red meat consumption properly acknowledges the complexity of the subject and the contradictory nature of the evidence.

To read more, click here.

Situations such as this only emphasize the ongoing need for beef producers, processors, and retailers to share the facts about beef with both the consumer and government officials.  If we do not do our part to tell our story, someone else will do it for us and we may not like what we hear.  So the next time you hear false claims about beef do your part to speak up!

Bookmark and Share

All I can say is moo
 

Posted on February 22, 2011 05:52 by Lauren Chase

I’ve seen photos and I’ve seen them from a distance, but being up close to a newborn calf is unreal.

My first ranch stop this season for the Montana Stockgrowers Association was at  Ehlke Herefords  in Townsend. Their breeding philosophy is to “focus on the female. It takes an exceptional cow to produce replacement quality breeding animals.”

The ranch is operated by owners Mark and Della Ehlke, with daughters Lacey Jo and Jane’a and a hire employee, Ryan.

As I pulled in the snow-covered driveway, I saw the red and white cows grazing on hay with navy blue mountains behind them. They looked at me for a bit, but realized I wasn’t overly interesting and went back to eating.

Mark, Jane’a, Ryan and I went out to give the new cow/calf pairs some hay.

I had seen cow/calf pairs during the summer, but nothing like this.

The lil ones were only a handful of hours old and nestled comfortably in a pile of warm hay. Naturally, Mom was right by their side.

Immediately, I smiled and didn’t stop smiling until I left.

The day-month old ones leaped over small hills to get to tasty udders and called out with moos when they couldn’t find any.

I don’t think I could have been any happier. And what made it even more special was that Mark, Ryan and Jane’a smiled, laughed, and obviously, loved their work. I think that’s what ranching is all about…just doing what you love.

I’ve said it time and time again, and will keep saying it: In ranching, there’s a feeling of tangible, genuine passion for not only raising animals, but providing care for them…providing care for the family unit, and providing care for consumers’ quality of meat.  That’s exactly what I saw at the Ehlke’s ranch.

Bookmark and Share

Why are you obsessed with beef?
 

Posted on February 18, 2011 08:13 by Lauren Chase

I keep getting asked: Why are you obsessed with beef? It’s time to tell my story of how I came from knowing nothing about agriculture to being a passionate advocate.

The world’s most productive land for corn is where I call home: Iowa, and I am the product of a long line of farmers of that land. However, my grandpa, the last relative I had working the fields, sold his farm when I was little.

I can remember thinking it was a blast to go to Grandpa’s place and jump around in the hay barn, but as I grew older, in the state’s second largest city, those memories faded; along with any excitement for farming.

In high school, I played basketball and our team was fortunate enough to go to state championship games. In our division, there was a high school that sat just outside of city limits. Naturally, when they made it to the championships also, our fans intimated them by dressing up as farmers and waiving around cutout cardboard ears of corn.

And off I went to college at the University of Iowa.

I had always been interested in natural science, cultures, and meeting new people so I chose to double major in journalism and anthropology.  I dappled in local news, but something always felt missing; maybe a broader view or lack of travel during work.

The summer of 2010 changed everything.

Combing anthropology and journalism, I took an internship at the Montana Stockgrowers Association (MSGA) in Helena, Montana as the multimedia communications intern.

Before I went there, I couldn’t even picture what a ranch was, but I thought it would be a great way to learn about that portion of America.

During my internship, I traveled all over the most beautiful country I had ever seen and interviewed ranchers on camera. Every few weeks, I made videos with these interviews for MSGA's social media websites.

Stockgrower members welcomed me into their homes and patiently taught me about day-to-day operations. But I learned so much more than that.

I learned that ranching is a powerful connection with nature; it is tangible feeling of warmth and comfort for family and neighbors; it is having the knowledge of chemistry, economics, biology, political science, and so much more; it stems from the greatest work ethic I have ever been around, an overwhelming care for their animals and without these ranchers, the world would not eat.

The summer ended too quickly and I returned to college. I graduated in December and in February, returned to MSGA as a full-time employee. 

I am now the multimedia specialist and will once again, travel to our member ranches, documenting their lives to help promote the beef industry. 

I think it's time the world realizes how much cattlemen and cattlewomen care about their animals, love what they do, and work tirelessly to provide safe, healthy food for everyone. 

**Look for future blog posts about my experiences on Montana ranches.**
Bookmark and Share

Jumping In Head First...
 

Posted on February 17, 2011 08:15 by Admin

Jumping in head first… I guess you can say it’s a bad habit of mine. I wanted to get involved and be a part of NCBA. I was directed to the path of YPC and the Cattle Call Blog. What do you write a blog about? I decided to go with what I know.

After graduating from college a little over a year ago, I realize every day just how much I don’t know. As far as the beef industry is concerned, I know even less. I didn’t grow up on a ranch. I did get my nose broken by a 4H steer, but that is another story.

So what do I know that might be of interest... that is the question.

Got it…disclaimer: be prepared to laugh and not take this too seriously.

How to date a kid from a ranch…or rather, what to expect when dating a rancher.

By Meghan Wooldridge

I didn’t say anything about the “m-word” that usually involves a diamond in some form, which for the record, is not something happening in the foreseeable future. If someone feels so inspired, they can tackle that subject in another blog.

My rancher lives about three hours away from me.  Living apart does provide its share of challenges. My birthday falls at a less than conducive time of the year: March 2. I have learned to accept that the chances of him coming to take me to a nice dinner at this time are slim to none. However, there is a great chance that he will spend my birthday with a bunch of other females, many he probably even knocked up. By the way, they also weigh 1,000 pounds and chew their cud.

 Former Heifer with AI calf at side.

I have to say I feel a genuine connection to the Verizon commercials… can you hear me now? Living on the plains of Eastern Colorado means phone service is comparable to Christina Aguilera’s national anthem rendition at the Superbowl. Some of the words don’t come out right and the quality is at best, questionable. I have realized he is not ignoring my calls (at least he better not be), but he probably is on the wrong side of the hill or isn’t holding his tongue just right to get a signal. If I avoid leaving a rude voicemail and have a little bit of patience, he will call me back when he can.

Another aspect of our dating life that requires patience and down right diligence is waiting for an answer to a question or confirmation of plans. Let me explain how this usually plays out:

 “What are you up to this weekend? Would you like to come visit?”

Response: “Not sure.”

Friday night about 3pm text message: “Hey, I think I will come up this weekend.”

We have both learned to compromise on this issue and after three years have made a great deal of progress in this department. I make about a hundred decisions a second and if I can get him to make one a day, we get along fine.

When he does finally make it to town, it can be a bit treacherous driving with him. I do have to remind him that red does mean stop and there are not many “slow down and look both ways” intersections where I live.

The next point really has nothing to do with the actual rancher himself, but how I am viewed as a woman dating a rancher.

We were out looking at some bulls one weekend and ended up going to lunch with the older couple. After a nice visit about college and cattle, the woman asked me if I was enjoying pursuing my MRS degree. At first I had absolutely no idea what she was talking about.  Then it hit me and it kind of felt like someone had popped my self-assured, semi-feminist bubble. She meant how did it feel to find someone that would be what she considered a “good match” to marry (become a Mrs. Rancher). I reverted back to my default reaction, smile and nod. I never went to college with the intention of finding a husband. I wanted to take over the world by myself. I realize now that she really meant no harm, just merely made a comment that stems from her belief that women should go to college to find a husband. Next time I hope to be better prepared.

At the end of most days, no really, every day, I love my ranch kid.  This is not a task for the faint hearted, but I plan to stick around as long as he will tolerate me.

 

Bookmark and Share

Running on Empty
 

Posted on January 31, 2011 08:44 by Doug Ferguson

“With one in six people going hungry, one child dying every six seconds and 80% of sub-Saharan African countries facing higher food prices than a year ago, the poor and the hungry are facing one of the biggest crises in our lifetimes.  It is critical for the world to remember  that hunger will have a permanent impact  on children and we may lose a generation unless they have adequate access to nutrition during this crisis”.

That is a pretty powerful statement from Josette  Sheeran, director of the United Nations’ World Food Programme, at a meeting of G8 nations last June.    Not too often do I read an article in any magazine that I think is worth a hoot, but Wes Ishmael’s article “Running On Empty” in the Angus Journal, was pretty good stuff.  It covered the upcoming population boom and possible food shortage, and the challenges it will present to agriculture.  I will share some of the highlights.

Alex Avery, Center for Global Food Issues at the Hudson Institute, says “Over the next forty years world food demand will at least double, and we have little new farmlands with which to meet that demand.  We really have only more productive farming methods to use on our existing farm ground”.

The global population is expected to peak at 9 billion people by 2050.  The current population is 6.8 billion.  Much of the explosion in food demand will come from expanding global wealth, giving more people access to food and richer diets.  The current global recession not withstanding, Chinese meat consumption has doubled in the last 15 years.  All projections show that Chinese meat consumption will double again.  And that’s just China.  Nations such as India are expected to have a larger population than China in several years and the story of consumption is much the same.

Avery points out “There are only two ways to meet this growing demand. Take more land from nature or produce more food per acre on existing farmland.”  One thing I think I should point out is that we lose farm ground every year in the U.S.  After traveling to China a couple years ago I learned they lose way more farm ground per year than we do.

I think that trend gives us the option of getting more production per acre.  In 1950 we grew 39 bushels of corn per acre, in 2000 that average was 153 bushels per acre.  Each farmer in 2000 produced 12 times as much farm output per hour worked as compared to 1950.  Development of technology is a primary factor in this progress. More...


Growing up my sister and I loved Barbie. We had tons of dolls, the house, a couple cars, a Barbie horse, the clothes, a popcorn machine, a swimming pool, etc. And yes our Barbie's had bank accounts; money was usually exchanged in the form of Light Bright pegs (LiteBrites were used for many things, keep reading). Our Barbie's also were very involved in agriculture. The occupation of vet was quite often played.

That was the great thing about Barbie she could be whoever we wanted her to be. So while our friends were playing Rockstar Barbie, ours were discussing treatment options or reproduction strategies for our cattle. Which leads me to my next story.

My parents didn't hide much from my sister and I as we were growing up. We knew the circle of life was a part of the farm. We also were pretty familiar with how it began. I remember we used to have this slide that looked  kind of like a chute. And we had these stuffed animal dogs and horses that their bellies would Velcro open and shut, revealing bean bag babies inside. It was always a surprise how many you would get the first time.

And this brings me back to the LiteBrites. Yup, those were the straws of semen for A.I. (artificial insemination). See where I am going - chute, stuffed animals that reproduce, semen. Yeah, that's right at the ages of six and eight my sister and I were A.I.ing our stuff animals, just like we had seen dad do it.

Guess we were destined to be farm girls.

 

To read more about Crystal telling the story of her agriculture life visit her blog www.crystalcattle.com  

Bookmark and Share