The Annual Convention of the Cattle Industry is less than six weeks away, and my anticipation is building for what is annually one of my favorite events in agriculture. Featuring the annual meetings of the major stakeholder organizations in the cattle and beef business, NCBA, the Cattlemen's Beef Board, the American National Cattlewomen, and CattleFax, this gathering of farmers and ranchers is THE event of the year in our business. This year's gathering is especially exciting for me, as my first Cattle Industry Convention was in San Antonio, Texas over a decade ago. As a young member of the National Beef Ambassador team, I took part in a number of sessions and activities on behalf of ANCW. It was a truly memorable experience, and set in my heart a love for the city, and for the event.

I started covering the Convention several years ago as a farm broadcast journalist, and have attended industry gatherings in places like Phoenix, Nashville, and Reno. Each Convention, and each host city, has a little different flavor, a distinct theme that sets one apart from the next. As with all gatherings in the farm and ranch family, the best part of the meetings is seeing old friends and forging new relationships. Traveling alongside cattlemen from my own state allows us to bring home shared memories and stories of our experiences, and enjoying the fellowship and insight of colleagues from other parts of the world gives me additional food for thought on how to improve my own cattle business.
Another part of the distinct More...
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